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Continue reading our latest insights
Agent Experience Optimization (AXO) makes websites easier for AI agents to find, read, and use.
SEO helps people find websites through search engines. Answer Engine Optimization (AEO) helps AI systems find useful answers. AXO goes one step further. It helps AI agents use website information to complete tasks.
For example, an agent may need to compare products, check prices, or find contact details. Your website should make these details easy to find and verify.
The goal is simple: make your website useful to both people and AI agents.
These methods have different goals.
Approach | Primary goal |
|---|---|
SEO | Help search engines discover and rank your pages |
Answer Engine Optimization (AEO) | Make content easy for AI systems to use in answers |
Generative Engine Optimization (GEO) | Improve the likelihood that your content informs generative AI responses |
Agent Experience Optimization (AXO) | Help AI agents access, interpret, verify, and use website information |
These methods can work together. SEO supports discovery, while AEO and GEO focus on AI answers. AXO also looks at how agents use information and complete tasks.
Note that AEO can also mean Agentic Engine Optimization. The meaning depends on the context.
Read the Agentic Engine Optimization guide to learn more.
People can understand visual layouts and unclear wording. AI agents may rely on page text, links, data, and available tools.
An AI agent might need to:
Compare products and prices.
Check business hours or stock.
Find a service that meets specific needs.
Locate a contact form or booking page.
If important details are missing, the agent may fail to find the right answer. Clear content and working links help reduce this risk.
Focus on these six areas:
Discoverability: Help systems find important pages.
Accessibility: Make pages and controls accessible.
Readability: Use simple words and clear headings.
Verifiability: Keep facts and prices accurate.
Actionability: Make the next step clear.
Measurement: Test results and track progress.
These pillars give you a simple way to review your website.
Use clear headings, short paragraphs, and direct answers. Explain products and services in simple words. Keep key details in readable text instead of images alone.
For example:
Unclear: “We offer flexible plans for every need.”
Clear: “Our plans support small businesses and growing teams. Visit our pricing page to compare features and prices.”
The second example gives readers more useful information.
Start with the Sourceable Agent Readiness tool to review your website.
AI agents need reliable information to compare offers.
Imagine your pricing page shows ₹999 per month, but another page shows ₹799. An agent may use the wrong price.
To avoid this problem:
Use the same product names across pages.
Update prices and stock levels.
Show the correct currency and billing period.
Keep contact details and business hours current.
Remove expired offers.
Review key pages whenever your business information changes.
Structured data helps supported search systems understand your content. It can describe products, businesses, articles, and other page details.
Use relevant schema types, such as Product, Organization, or Article. Make sure the data matches the information visitors can see.
Schema alone cannot make a website ready for AI agents. Your pages must also be clear, accurate, and accessible.
Read Sourceable’s structured data guide for more details.
AI systems may not reach pages that are blocked or broken.
Review your robots.txt file, access rules, links, and server errors. Fix broken pages, redirect loops, and errors such as 404 and 500.
Robots.txt guides crawler access. It does not protect private information. Use proper security controls for private pages.
Check the Robots.txt Checker and learn how AI Crawler Analytics can help you review crawler activity.
AI agents need clear next steps.
Use labels such as “Book a Demo,” “View Pricing,” and “Contact Support.” Avoid vague labels such as “Click Here.”
Make forms simple to follow. Explain required fields and show helpful error messages. Test important actions on mobile devices too.
Keep security checks in place for payments, accounts, and other sensitive actions.
Score each item from 0 to 2:
0: Missing or broken
1: Needs improvement
2: Works well and has been tested
Audit item | Score |
|---|---|
Important pages are discoverable | /2 |
Crawling and access rules are reviewed | /2 |
Content is clear and readable | /2 |
Product and pricing details are current | /2 |
Structured data matches visible content | /2 |
Links and navigation work correctly | /2 |
Important actions are clearly labeled | /2 |
Forms and workflows function correctly | /2 |
Business details are consistent | /2 |
Retrieval and task outcomes are measured | /2 |
Total | /20 |
Use your score to find gaps. A low score means you should fix basic issues first. A high score means you should test real tasks and keep checking for changes.
This score is a guide, not a guarantee of AI visibility.
Track three key results:
Successful retrieval: Can the system find the right information?
Factual accuracy: Does the information match your website?
Task completion: Can the agent identify or complete the required next step?
Use available data to check crawler visits, website errors, and AI search visibility.
These resources support visibility and monitoring. They do not measure every AI agent task.
Week 1: Find the gaps
Review your main pages.
Check links, access rules, and missing details.
Record your audit score.
Week 2: Fix content and data
Rewrite unclear text.
Update prices and business details.
Review structured data.
Week 3: Test website actions
Check forms and links.
Test important tasks.
Fix errors that block users or agents.
Week 4: Measure progress
Test whether key facts can be found.
Review available crawler and AI visibility data.
Repeat your audit and plan the next fixes.
Final Checklist
Before you finish, check that your website has:
Clear and accessible pages.
Accurate product and business details.
Useful structured data.
Correct crawler rules.
Working links, forms, and actions.
A process for testing results.
What is AXO?
AXO helps AI agents find, understand, and use website information.
How is AXO different from AEO?
AEO focuses on clear answers. AXO also considers access, data accuracy, and task completion.
Does schema markup make a website AI-ready?
No. Schema can help supported systems understand page details, but clear content and working pages also matter.
How can I test agent readiness?
Review key pages, check access rules, test website actions, and verify the facts that AI systems return.
Agent Experience Optimization helps make websites easier for AI agents to use. Start with clear content, accurate data, and working links. Then test key tasks and fix the biggest gaps.
Check whether AI systems can discover, understand and use your website. Monitor AI visibility and improve your site’s readiness with Sourceable.